Tuesday, July 31, 2012

Executing a Social Media Exit Strategy

Exit by xomiele

Executing a Social Media Exit Strategy
"It’s a fact of life. Everything comes to an end sooner or later. The same goes for social media campaigns and accounts. The trick is knowing when to pull the plug and move on to something bigger and better.
One of the biggest reasons to hit the delete button is to avoid a social media time suck that drains budget resources and doesn’t provide a healthy return on your investment. You also may find that the property has exceeded its shelf life and you’re not generating optimal levels of traffic and engagement anymore. Whatever the reason, you’re now faced with the decision of what to do."
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